Thomas' Breakfast has launched a new product to the Northeast, Croissant Bread. This product is perfect combination of a slice of bread with the taste of buttery-rich croissants, Thomas’ Croissant Bread is carefully and expertly baked to deliver those special croissant layers for a delicately light and flaky texture. To help promote awareness of this new product, my team developed a collection of social media assets to introduce the product to this region.
We developed both static and motion assets, to be boosted on the brand's social platforms–geotargeting Northeast consumers. It was important to not only capture the product's croissant texture, but highlight the many ways to enjoy Croissant Bread (including toasted, and toppings of your choice). It was also important to highlight the French influence, to which the copy statement "Say 'Bonjour' to your new favorite breakfast" helped highlight.
Carousel Concept 1 – Static
Carousel Concept 2 – Static
Carousel Concept 3 – Static
Animated Post 1 – Square Size
Animated Post 2 – Square Size
Animated Post 3 – Vertical Size
Art Director: Dylan McQuiston
Motion Design: Daniel Johansen
Motion Design: Daniel Johansen
