Thomas Muffin Top Billboard (on-location shot)
Thomas' Breakfast approached our team about helping launch their brand new product: Muffin' Tops, to the Northeast and Nationwide. Before this national launch, the product began as a market test in the Southeast US. The refreshed product introduced new packaging to help distinguish the product from the other Thomas' offerings on-shelf. We were tasked with developing a collection of photography assets and a billboard design to help introduce the product to a national audience.
This product is the perfect "on-the-go" breakfast, snack, or sweet treat that both parents and kids can enjoy. It was important to communicate the product's convenience factor (especially as each Muffin Top is individually wrapped) and not to lose sight of their incredible flavor, along with the real ingredients and whole grains in each Muffin Top. We introduced the "Yummm-On-The-Run" to help capture this.
This billboard design not only had to be recognizable to the brand's loyal following, who know and understand the Thomas' brand's legacy. But also highlights the product's convenient packaging, real blueberries, along with showcasing a product glamor shot with a bite out of it.
