Uglies Kettle Chips are crafted from Upcycled potatoes with slight imperfections that otherwise would have been discarded. Their product not only helps farmers but also helps fight food waste, along with helping fight hunger with their non-profit association. Our team was tasked with developing a cross-functional creative strategy to help this brand grow their marketing as they began distributing nationwide. Not only was the sustainability of this product crucial to communicate in all brand touchpoints, but also not to lose sight of the playful and humorous side of the brand.
We worked to develop a collection of assets including refreshed packaging (showcasing their Upcycled Certification), point-of-purchase displays, social media content, product sell sheets, and overall brand messaging.
Updated Packaging
POP Store Display
30-Count Variety Packaging
Social Media Posts
